Track-POD app does everything you need for delivery confirmation: captures geotags & timestamps, takes photos, grabs clients’ signatures, directs you to destination.
With multiple solutions from route planning software to delivery driver apps to transport management, they exist in multiple competitive spaces with large competitors who have been around for longer.
They approached us to create digital PR campaigns and earn backlinks needed to rank organically for critical searches while building needed brand awareness to acquire new customers.
The Solution: Digital PR and Link Building Efforts
Link mentions are instances where your brand is mentioned and subsequently given a backlink in content online.
These link mentions have compounding benefits: (1) Signals to Google that your content is authoritative (2) improves your ability to rank for that given keyword (3) scales your domain rating (4) and drives direct referral traffic.
With Track-POD, our main priority is driving targeted visitors back to both top of the funnel blog content to increase organic traffic and bottom of the funnel landing pages to drive direct conversions from referral traffic on relevant industry publications:
With targeted, evergreen content pieces, we do just that.
Mentioning Track-POD in relevant content drives traffic back to their website that is primed to convert. In addition, our efforts have increased their organic traffic by 601.506% in 7 months.
Results
- 601.506% increase in organic traffic
- DR increased to 52+
- Direct growth of customer base from targeted referral traffic via link mentions
