ActiveCampaign is in a hyper-competitive space. We’ve helped ActiveCampaign earn hundreds of high DR backlinks on niche relevant websites, earning #1 rankings for hundreds of keywords, fueling revenue, signups, and SQLs.

Here’s what we did and how we drove impact for their SEO growth engine.

The Solution: SEO and Digital PR Strategy

ActiveCampaign came with us with a distinct problem: they wanted to drive customers from organic search as fast as possible.

Most SEO strategies focus heavily on top of the funnel traffic, as it’s often easier to rank for long-tail keywords in your niche.

However, these informational terms don’t shorten your sales cycle and drive mass user adoption.

Instead, we targeted a variety of high-intent landing pages to rank organically and capture existing demand in the space.

By focusing our efforts to a narrow set of targets with conversion value, our 38% increase in organic traffic had a big impact on customer acquisition and organic growth.

The Results

• 38% increase in organic traffic for keywords directly in ICP, increasing SQLs, trials, and user adoption
• #1 ranking for high-intent keywords like “email subject line generator”
• #1 ranking for 450+ individual keywords